We started Feels Like Friday because the YouTube Shopping opportunity was being left on the table by creators and DTC brands alike. We saw the gap. We filled it.
Dallin's journey into YouTube commerce started with a simple observation: creators were making phenomenal content that could drive sales, but nobody had built the infrastructure to make it seamless.
After years watching the creator economy evolve, he realized the missing piece wasn't creator talent or brand products. It was the operating system. The bridge. The platform that could turn YouTube audiences into loyal customers.
That's when Feels Like Friday was born. Not as another agency, but as a partner who understood both sides of the equation—what creators need to succeed, and what brands need to scale.
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Creators built YouTube. They understand their audiences better than anyone. We build tools and strategies that amplify their voice, not replace it. Your authenticity is your superpower.
We don't charge you for opinions. We charge you for results. Our pricing is directly tied to the revenue you make. When you win, we win. That's the only way to do it.
You're not a client. You're a partner. We spend time understanding your business, your audience, your goals. Then we build the strategy that gets you there.
YouTube Shopping isn't a one-off campaign. It's a revenue channel that compounds over time. We help you build systems that get better, faster, and more profitable every month.
We're not a traditional agency pivoting to YouTube Shopping. We were built specifically for it. Every tool, every process, every team member is optimized for this one channel.
We manage real YouTube Shopping channels. We run real campaigns. We see the exact same metrics you do. That's not theoretical—it's lived experience.
Most agencies choose a side. We work with both. We've built networks of creators and know how to unlock creator partnerships that work. We've scaled DTC brands and know what moves the needle.
We've helped brands achieve 15-20x ROAS on YouTube Shopping. We've managed $47M+ in GMV. We've partnered with 2.5M+ creators. These aren't vanity metrics—they're proof of what's possible when you align incentives.
No fluff. No jargon. Just straight answers and clear strategies you can understand and execute.
Ideas are worthless without execution. We move fast, test quickly, and iterate based on real data.
The creator economy wins when everyone wins. We share what we learn. We teach what we know.
We believe YouTube Shopping is the next compounding revenue channel for creators and DTC brands. Let's explore what's possible for your business.
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