Deep dives, tactical guides, and industry analysis for brands building on YouTube Shopping.
A click-by-click guide for DTC operators on using Google Merchant Center's Creators tab, vetting creators on YouTube itself, and building lists that compound into long-term partnerships.
The unit economics, the 30-day attribution window, and the exclusion strategy that keeps you from paying Meta, Google, and YouTube for the same sale. Includes an interactive commission calculator.
The exact tactical steps to activate YouTube Shopping's affiliate program through Shopify and Google Merchant Center. Screenshots included.
A post-click CRO playbook for DTC brands in the YouTube Shopping affiliate program. Seven tactics covering Merchant Center, landing pages, promotions, and mobile checkout.
Why YouTube Shopping plus SEO is the most underrated long-term growth lever for DTC brands, and how to build a content library that keeps ranking (and converting) for years.
A creator's playbook for the YouTube Shopping affiliate program. Which formats convert, how to tag products, how to build a content library that compounds.
A founder-to-founder walkthrough of YouTube Shopping. What it is, who qualifies, how to set it up, and how to launch your first affiliate program. Built for DTC brands in outdoor, beauty, fitness, supplements, and home.
The definitive guide to YouTube Shopping for direct-to-consumer brands. Learn how to set up, optimize, and scale revenue through product tagging and shopping features.
Most brands only do YouTube Ads. That's a strategic mistake. Here's exactly when to use YouTube Ads vs YouTube Shopping and why the best brands run both.
Outdoor gear is perfect for YouTube Shopping. Your customers already search YouTube for reviews. Your creators want partnerships. Your products are built for tagging. Here's why outdoor DTC brands are winning.